Listen to Guy Kawasaki share practical advice for those looking to get into digital publishing. Guy has had tremendous success as Apple former chief evangelist and as a best-selling author. He now talks about how digital content creators need to balance the three stages of a successful project — writing or creating, publishing the digital…
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The title of your eBook, app, or web video series needs to instantly capture the attention of your audience. Your title is most likely the first exposure someone will have to your digital content. There truly is something to the saying “You only have one chance to make a good first impression.” Your title has only a few seconds…
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It looks like European Union regulators will end the antitrust probe over e-book pricing. Apple and four publishers made an offer which Amazon accepted to ease price restrictions. This agreement allows Amazon to sell books cheaper than other outlets if they choose (even below cost as a loss leader). For the full story, head over to Reuters….
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With digital publishing, there’s a lot of different formats to choose from. The PDF or portable document format still provides an easy way to create files that are broadly compatible with many devices. As a general rule, choose PDF when these factors are important: Use PDF when preserving layout is the most important feature. This…
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So you want to sell an PDF/e-book/iBook. Guess what you need more than great content? You need an ISBN number. ISBNs are linked to essential information allowing book-sellers, and readers, to know what book they are buying, what the book is about, and who the author is. ISBNs are the global standard for identifying titles…
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Apple announced a free tool to make these books called iBooks Author, which is available now. The free iBooks Author program is available in the iTunes App Store. The books can be distributed free or at a cost of up to $14.99 each. Apple’s new digital books feature a much more rich and interactive components…
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