We were pleased to host Guy Kawasaki as the opening keynote at the TAP! 2013 Conference. Guy is the author of What the Plus!, Enchantment, and ten other books. Guy is also the co-founder of Alltop.com, an online magazine rack of popular topics on the web. Previously, he was the chief evangelist of Apple. Guy…
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The title of your eBook, app, or web video series needs to instantly capture the attention of your audience. Your title is most likely the first exposure someone will have to your digital content. There truly is something to the saying “You only have one chance to make a good first impression.” Your title has only a few seconds…
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Here are a few things to think about when it comes to copyright and your digital creations. Ideas are not protected in copyright; rather, it is the expression of an idea that is protected. In the United States, the circle-C symbol for copyright is not required to be included for an original work to be…
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I have never met a video that wouldn’t benefit from some editing. The whole purpose of video is to compress time and distill a message to its essence. It is important that you refine a project by continuing to strip away its unneeded parts. Never have I heard an audience complain that a video was…
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In your quest to create digital content, video is a likely medium you’ll work with. Going in front of a video camera can be very stressful. Here are a few tips so you (or your subject) looks their best. Bring at least one alternate set of clothing so you can change as needed if the…
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There are three ways a potential subscriber can find you in the iTunes Store. Understanding the three methods is important if you want to improve your chances of being found. Search. The iTunes Store contains a search field. Results are returned based on popularity and relevance. Popularity relates to the number of new subscribers you’ve…
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With digital publishing, there’s a lot of different formats to choose from. The PDF or portable document format still provides an easy way to create files that are broadly compatible with many devices. As a general rule, choose PDF when these factors are important: Use PDF when preserving layout is the most important feature. This…
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